2 - Find these phrases by exploring the intention of your small business website. Are you trying to sell a skin care product or get people to sign up for a newsletter so they can learn more? Instead of doing SEO for words or ideas, do it for purposes that benefit visitors.
3 - Get social. Sites like Facebook, Twitter, Pinterest and Instagram have become big players in the search engine optimization world. Interactions can boost rankings because when people talk about a site or something posted there, it rises in importance in the industry or subject.
5 - Focus on new popular technologies like mobile computing and voice activated computer usage. Every website needs to be mobile ready because an ever-increasing number of people access sites from their smartphones or tablets. Also, voice commands from systems like Siri or Cortana mean people are searching in different ways than ever before.